Lead generation forms
Lead Generation Forms That Qualify Leads While They Type
Your lead form leaks. Long static forms scare off the good prospects, the ones who do submit arrive as a bare email address with no context, and by the time someone manually copies them into the CRM, the lead has gone cold.
How SiliForm solves it
Conversational flow keeps prospects moving
One question at a time feels lighter than a ten-field grid, so more prospects finish. AI phrasing adapts each question to earlier answers, and validation blocks the fake emails and phone numbers that pollute lead lists.
Score leads as they answer
Assign point values to answer options — company size, budget, timeline — and every submission arrives with a computed score. Your sales follow-up starts with the 90-point leads, not an alphabetical list.
Leads land in your stack instantly
Every response carries UTM source/campaign, referrer, device, and location, and fires straight into HubSpot as a contact, appends to Google Sheets, triggers a webhook or Zapier flow, and can email you per response — no manual copying, no cold leads.
Start from a working lead form
The lead generation template is a live conversational form with qualification questions already structured — clone it and wire it to your CRM.
Open the lead generation templateFrequently asked questions
- What makes a good lead generation form?
- Short perceived length, easy questions first, contact details late (after some commitment is built), qualification questions that map to your sales criteria, and instant routing into your CRM. A conversational flow handles the first three structurally.
- How does lead scoring work in SiliForm?
- On choice and rating questions, each option can carry a point value. When a response is submitted, SiliForm totals the points into a score stored with the response — visible in the responses table and analytics, and available for sorting your follow-up.
- Which CRMs and tools can receive the leads?
- Native paths: HubSpot contact upsert and Google Sheets append. Everything else connects via webhooks or Zapier — each submission fires a JSON payload you can route to Slack, Notion, Airtable, Mailchimp, or any CRM with an API.
- Can I track which campaign a lead came from?
- Yes. UTM source, medium, and campaign parameters plus the referrer are captured automatically on every submission on all plans. The analytics dashboard's source/campaign breakdown view is part of the Pro plan.
See it in a real form
Every template is a live, cloneable conversational form.
Build your first form in about two minutes
Free plan with unlimited forms and unlimited responses. Describe the form you need and the AI drafts it for you.
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