Free Post-Purchase Survey Template for Shopify Stores
The order confirmation page is the highest-attention moment in the entire customer journey — and most Shopify stores waste it. Here's a 2-question survey that fits right there, no app install required.
Why the confirmation page is the best moment to ask
Every other post-purchase touchpoint — a follow-up email, a review request days later — competes for attention against everything else in the customer's inbox. The order confirmation page doesn't. The customer is already there, the purchase decision is made, and they're in a good mood. It's the single highest- attention moment in the entire journey, and most stores use it for nothing but an order summary.
Field-by-field breakdown
| Field | Type | Required? | Why it's here |
|---|---|---|---|
| Shopping experience rating | Star rating | Yes | One tap, no typing — keeps the survey from adding friction right after checkout. |
| How did you hear about us | Single choice | Yes | Attribution data that's genuinely hard to get elsewhere once a paid channel's tracking pixel isn't the source — customers self-report the channel that actually drove the purchase. |
| Anything we could do better | Long text | Optional | Catches specific friction (site navigation, shipping cost surprise, sizing confusion) directly from someone who just experienced it. |
Why self-reported attribution is worth asking directly
Ad platform attribution gets murkier every year — ad blockers, privacy changes, and multi-touch journeys all make it harder to know which channel actually drove a purchase. Asking the customer directly, right after they buy, is a low-cost way to get a signal that tracking pixels increasingly miss.
Step-by-step: get this live
- Open the post-purchase survey template and click Use This Template.
- Adjust the "how did you hear about us" options to match your actual marketing channels.
- Set your store's branding — logo and colors — in the form settings.
- Publish the form and copy the embed code.
- In Shopify, paste the embed code into your order status page's Additional scripts setting so it appears right after checkout.
- Optionally, append the order ID as a URL parameter to the form link so responses can be matched back to specific orders.
Common mistakes that waste the confirmation-page moment
- Too many questions. This is not the place for a full satisfaction survey — save deeper questions for a follow-up email once the product has actually arrived.
- Asking about the product before it's shipped. Product-quality questions belong in a delivery follow-up, not the confirmation page — the customer hasn't received anything yet.
- No attribution question. This is the cheapest moment to ask "how did you hear about us" in the entire customer journey — skipping it leaves attribution data on the table.
- Installing a separate paid app for this. A short embedded form covers the same ground as most post-purchase survey apps without an extra subscription.
Key takeaways
- Two required questions max — this isn't the place for a long survey
- Ask attribution here, since it's the cheapest moment to get it directly from the customer
- Save product-quality questions for a post-delivery follow-up instead
- Clone the live template at /templates/post-purchase-survey-shopify
The order confirmation page gets more attention than almost any email you'll ever send — use two questions of it wisely.