What is a good NPS score?

Above 0 means more promoters than detractors; above 50 is excellent. But the trend matters more than the number — run the same survey quarterly and watch the direction.

Why does this NPS survey ask for the reason?

The score tells you where you stand; the 'why' tells you what to do. An 8 for 'great product, confusing billing' is an action item, not just a number.

Should NPS surveys be anonymous?

Give respondents the choice, like this template does. Anonymity raises honesty; the follow-up opt-in lets you close the loop with people who want to talk.

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Feedback AI-Powered

NPS Survey

Free NPS survey template. Ask the recommend question on a 10-point scale, then let AI follow up on the why — turning a bare number into feedback you can act on.

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Free to use. No credit card required.

Fields included

*
How likely are you to recommend us to a friend or colleague?
Star rating• Required
=
What's the main reason for your score?
Long text• Required
=
What's one thing we could do to earn a higher score?
Long text
o
May we follow up with you about your feedback?
Single choice• Required
@
Email (only if we may follow up)
Email address

Try this form live

This is the exact experience your respondents get — one question at a time, with the AI adapting each question to your answers and validating them as you go. Clone it to add your branding, logic, and response analytics.

Why each question earns its place

How likely are you to recommend us?: The 10-point scale is the standard: 9–10 promoters, 7–8 passives, below 7 detractors.
What's the main reason for your score?: Required, because a score without a reason is a metric you can chart but not act on.
May we follow up with you about your feedback?: Explicit consent splits the survey: honest anonymity for most, a conversation with the ones who opt in.

Best for

Customer feedback programs that need more detail than a rating alone.
Product teams collecting qualitative insight after launches.
Support teams looking for clearer issue context.

Why use this template

This template gives you a ready-to-edit conversational flow, so you can publish faster while still collecting the context a static form often misses. Start with the included fields, then adjust labels, required fields, and AI-powered follow-ups inside SiliForm.

Frequently asked questions

What is a good NPS score?: Above 0 means more promoters than detractors; above 50 is excellent. But the trend matters more than the number — run the same survey quarterly and watch the direction.
Why does this NPS survey ask for the reason?: The score tells you where you stand; the 'why' tells you what to do. An 8 for 'great product, confusing billing' is an action item, not just a number.
Should NPS surveys be anonymous?: Give respondents the choice, like this template does. Anonymity raises honesty; the follow-up opt-in lets you close the loop with people who want to talk.

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