What questions should a customer feedback form ask?

A satisfaction rating, what's working, what isn't, and whether they'd recommend you. Four questions capture 90% of what longer surveys learn.

Why are the open text questions optional?

Forcing prose produces filler. Making it optional means the text you do get is from people with something real to say.

How do I get more detailed feedback answers?

Use the conversational mode: a warmer, one-at-a-time delivery gets people to slow down and write more than they would filling out a static field list.

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Feedback AI-Powered

Customer Feedback Form

Free customer feedback form template with AI-powered follow-ups. Get higher quality responses and deeper insights than traditional static feedback forms.

feedbackcustomerNPSsatisfactionreview

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Free to use. No credit card required.

Fields included

*
Overall, how satisfied are you with us?
Star rating• Required
=
What do you like most?
Long text
=
What could we do better?
Long text
o
Would you recommend us to a friend or colleague?
Single choice• Required

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This is the exact experience your respondents get — one question at a time, with the AI adapting each question to your answers and validating them as you go. Clone it to add your branding, logic, and response analytics.

Why each question earns its place

Overall, how satisfied are you with us?: The rating first: it takes one tap, commits the respondent, and segments every answer that follows.
What could we do better?: Phrased as 'do better' rather than 'what's wrong' — invites suggestions instead of complaints.
Would you recommend us to a friend or colleague?: A four-point scale with no midpoint: respondents must lean positive or negative, which is the signal you actually want.

Best for

Teams launching a customer feedback form flow, tailored around feedback, customer, NPS.
Customer feedback programs that need more detail than a rating alone.
Product teams collecting qualitative insight after launches.

Why use this template

Collect detailed, honest feedback from customers with conversational follow-ups. This customer feedback form template gives you a ready-to-edit conversational flow, so you can publish faster while still collecting the context a static form often misses. Adjust labels, required fields, and AI-powered follow-ups inside SiliForm.

Frequently asked questions

What questions should a customer feedback form ask?: A satisfaction rating, what's working, what isn't, and whether they'd recommend you. Four questions capture 90% of what longer surveys learn.
Why are the open text questions optional?: Forcing prose produces filler. Making it optional means the text you do get is from people with something real to say.
How do I get more detailed feedback answers?: Use the conversational mode: a warmer, one-at-a-time delivery gets people to slow down and write more than they would filling out a static field list.

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